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My Little Pony: Fighting is Magic Receives a Cease & Desist from Hasbro

Mane6 might be wondering: “Why can’t we be friends?”

As of yesterday “Mane6″ has ceased development on My Little Pony: Fighting is Magic due to Hasbro’s legal department sending a Cease & Desist letter, ordering them to remove all content related to the My Little Pony property from their sites and projects. The Mane6 team has been working on the game for close to two years and have recently shown the game at multiple expos and tournaments.

Fighting is Magic was a non-profit fan project made purely out of love for the series, and was received very well by both fans of the show and large sections of the FGC. This announcement comes as a shock due to the way Hasbro has handled all other fan-made project or series based on My Little Pony: Friendship is Magic, openly stating that they view them as free advertising and that they had no intentions to stop anyone.

Here’s the statement issued directly from Mane6 via their website.

Hello, everyone.

We have what for most will be bad news, for us are terrible news, and for a selected few might actually be good news.

We have received a C&D letter from Hasbro’s Legal representatives, asking us to cease game development, remove any materials that might contain My Little Pony characters, names, locations or related elements from the sites we control (Our site, our youtube, our twitch), and “cease any further use of [their] MY LITTLE PONY property”.

Options have been considered, lawyers have been contacted, and resources have been (mostly) exhausted.

We have attempted negotiating with Hasbro for the continued use of the property in our non-profit, voluntary project, but so far we haven’t received an answer. As such, we’re complying with the contents of the C&D letter until we receive answer from their PR and/or Legal departments.

We also want to inform the general public of the final and irrevocable resignation of James Workman (Elosande) from the Mane6 DevTeam, effective February 6, 2013, as well as reminding of the final and irrevocable resignation of Prominence, effective January 30, 2012. The Mane6 DevTeam no longer represents their interest, nor do they represent ours.

We’ll keep everyone posted as the situation evolves, but be aware we might not be able to respond to comments and questions due to the delicate nature of the situation.
Thanks for following our project so far.

Mane6 Devteam.

The team has contacted Hasbro in attempts to repeal the letter, but the chances that Fighting is Magic will continue development are slim to none.